A friend gave me a tip the other day- when you are creating a website or writing a blog you should know what people are actually looking for.

My question: How do you know what people are looking for?

For bloggers:

Out of ideas? Want to write about the latest buzz?

Check out google.com/trends and see for yourself just what’s hot! A sweet graphic shows you whether the search rates are still going up or if people have stopped searching for a term so much.

For website developers/designers:

So you’re working for a client who wants an SEO website for their main key terms.

You don’t want to spam the whole site with the same exact phrases and you want to phrases you choose to use to be solid terms. How do you find out? Check out Google’s KeyWordExternal tool through AdSense to find out the most effective keywords for your site.